Building a website is not that difficult. A lot of tools enable you to build a website with just a few clicks of a button. However, these types of websites probably are not the most attractive ones. If you want your website to stand out from the millions of websites out there, you have to pay attention to details. Read this article to learn how you can make your website user-friendly and attractive.
First, you have to plan out your design strategy. This starts with making a decision on the purpose of your website. Is going to be for a business purpose, or is it for pleasure or recreation? Your design approach will depend on your answer. If you purpose is for business, you should take a more conservative slant to convey professionalism. If it is for recreational purposes, you have more flexibility in making the design more whimsical and fun.
Think about your content. Does your audience include children? If so, you should be mindful about content that is appropriate for children. Do some research on content guidelines for children if you are not familiar with them.
Who else will be in your audience, and what is their typical demographic? If your audience includes mobile users, then you have to make sure that your website displays properly on mobile browsers. You will need to make your layout scalable to small screens, or you will need to create a mobile version of your website. Which ever way you choose, remember that mobile users expect a fast page load. Simply your mobile content, and do not include large image files.
Another strategy to consider for your web content is the frequency of updates. Do your site visitors expect fresh content frequently? If so, you will need to post new content on a regular basis. Even if the new post is just a couple of paragraphs, keeping your content as fresh as possible will tell your audience that you are active on the website. This will give your audience incentive to come back more frequently to check for updates.
If you intend to sell products on your website, this requires additional consideration. You will need to install a shopping cart on a secured part of your web server. Your customers’ private information must be transmitted securely so that the information is not compromised. You need to plan out a good product page layout. Product descriptions should be clear and thorough. Include several images of the product from different angles. Make the checkout process quick and easy to minimize abandoned carts. After your customer completes a purchase transaction, send them an email thanking them for their business.
Learn about search engine optimization for your website, and apply what you have learned. This will help your website appear high in search results so more potential customers can find you.
These are the basic areas that you should consider for your next website. If you follow this advice, your website will give your visitors a great browsing experience.