In today’s world, it is not enough to have a website. Customers expect more. They expect to be able to communicate with your business and receive frequent updates. The way to meet these changing demands of today’s customers is through social media. Social media will allow you to reach more customers and make them more invested in your product/business.


There are many social media sites, and which ones you use should be determined by the kind of business you run and how you communicate with your customers. Do you often have long updates that are several paragraphs long? If so, your answer is a blog. You can advertise new products with room for a lot of information within a blog post and see your customers responses. If you tend to share information with your customers in a single paragraph, then use Facebook. If you use sound bites of information, use Twitter.

Ideally, you should have a presence on more than one social media site. Why is it worth the trouble? First of all, it is important because if your business is present on more than one site, your customers are likely to come across information about your company more often. The more potential customers see your name, the more likely you are going to get business from them. The other reason it is important to use multiple sites is to give the impression of accessibility. If your customers feel that their comments and concerns are being heard and addressed, they are more likely to give your their business.

If you already use blogs, Facebook, and Twitter, consider starting a YouTube Channel and hosting hangouts on Google +. Today’s marketing world is truly multimedia, and having updates in the form of video or video chats will be extremely beneficial to your marketing campaign.

The obvious risk of using all of these sites is that there becomes so many updates to keep up with that you are not able to use any of the sites effectively. Add one social media site at a time to make sure that you can keep up with the updates and the necessary responses to your customers. In addition, prioritize where you are putting your emphasis and simplify your posts. For example, if you notice that the majority of your customers are following you on Facebook, make those posts frequent, include multimedia, and respond immediately to comments. You can make shorter posts on your other sites or even link your sites so that they all update automatically. One of the wonderful things about social media is that tracking how many people view each post is generally simple, so it is easy to determine where to put your emphasis.

The expansion of social media in the past years has changed the way that businesses need to approach marketing their products. Using social media will allow you to secure a broader customer base and ensure their loyalty to your business. Social media will allow your customers to feel more involved in your business than they ever have before.