Facebook is a great way to keep in touch with people you care about. Not only can you use it to communicate with friends and family, but you can use it as a marketing tool, too. With the millions of people on Facebook, you really should use this social media site to help promote your business. If you want to try out this very successful marketing tool continue reading this helpful article.
The first thing you need to do is set up a Facebook page for your business. Your page should look professional as this will be the only place some of your audience will see what you have to offer. You should also place a lot of helpful information on your page. Link it to your website, share your email address and post pictures and videos of what you have to offer.
Next, you need to start posting content to your page. You not only need to post content, but it should be good enough to attract fans. Share information about your company and anything else your audience would be interested in. Also, make sure the content you post is related to your brand.
As your page gets up and running, you will need fans. The more people who like your page, the better. Encourage your friends and family members to like your page and then share your information with their friends and family. You also may want to offer a free trial, a sample, or a discount for those who like them to your page.
Once you start building an audience make posts that encourage your audience to respond. Ask questions or post other interesting information that will make them want to communicate on your page. As your fans start communicating, join in on the conversation and answer any questions. Do not leave your fans hanging, always take the time to address any concerns that your fans have.
Pictures on your page can be very useful. Upload as many pictures as you can and make sure you put descriptive captions on them. When potential customers see what you have to offer they will be more likely to make a purchase from you. Also, encourage previous customers to share pictures of them using your product or service.
Hold a contest or a giveaway on your Facebook page. This is a great way to get people to your page to see what you have to offer and can help increase your profits. Just be sure you to advertise your giveaway and ask others to do the same. Once you choose a winner, post the winner so others know that the contest is authentic.
You do not only have to post content about your business, you can also share content from other businesses or individuals that is relevant to your niche. By doing this you are helping others out and bringing more people to your site.
Facebook can be a very powerful marketing tool. Try out the tips shared here and you can take full advantage of all it has to offer.
Social Media Marketing Advice To Boost Your Business
There are few better marketing tools available today than social media. It gives you access to millions of potential customers at little to no cost. But where do you start to get your business active? Begin with these tips to help you boost your social media marketing success.
Poll your current website users on what social media networks they currently use. There are many social networks available today. There is the main stream Facebook and Twitter, the upstart Pinterest, the business savvy LinkedIn and multiple niche networks available everywhere you turn. With this amount of networks, if you tried to have a presence on every single one, your efforts would be too spread out to succeed, and you’d burn yourself out very quickly. Instead, define what networks your target audience uses and put your time into the top few. A poll is an excellent way to gain this knowledge.
Update your social media profiles frequently and consistently. There is nothing more brand damaging in social media than a profile page that hasn’t been updated in months. At its core, social media marketing is about building community among your target audience, and if your company isn’t posting, then your followers – your potential customers – will soon move on. Create a consistent posting schedule for yourself and stick to it. Post as frequently as you can, so you can build a real presence.
Cross-promote your other content on your social networks. As you build your social community, don’t hesitate in sharing other ways that you interact with your customers and fans. Introduce them to your company blog by positioning an article that was just published. Ask for your followers’ thoughts on a new webpage design to show them you have interest in their opinions. Do whatever you can to get them more involved with your company overall. Be careful, though, not to hard sell. People using social media do not respond well to agressive selling tactics, it’s meant to feel like a trusting conversation afterall. Approach your cross-promotion with nuance.
Learn best practices from your competition. You are not the first person in your market to discover social media marketing. Many, if not all, of your competitors are already involved. They may already know, through trial and error, what works and what doesn’t work. Analyze what they are doing, and adopt the best practices you see. This can shave months off of the time you need to be successful, as you won’t need to learn through mistakes.
Offer more than one-way communication on your social media profiles. Another great social media sin is simply posting and never building real dialogue with your fans. Don’t just develop that social media schedule mentioned above and stick to ad-like announcements. Look around for places where you can act as a thought leader. Find groups in the network of people with similar interests to your company, and offer your unique takes on their conversations. Add value to relationships wherever you can.
With a bit of dedication, social media marketing can really raise the bar for your business. Start with these tips, and continue to discover new ways to grow your social media marketing strategies. Your company, especially your bottom line, will be better off for it!