If you have an interest that you feel really passionate about, chances are you think about that interest each day. In fact, you probably spend your spare time pursing this interest — be it a hobby, a course of study, a vocation or whatever. If you are an Internet marketer, have you thought about how to turn your passion into profits?
One of the best ways to get started is by blogging about your passion. It is possible to create a free blog utilizing blogger or WordPress.com and start posting articles about your subject. If you include lots of photos and informative material, your blog will eventually be discovered by others who share your passion.
To illustrate, let’s say you are passionate about camping. Because you spend as much free time as possible camping with your family, you decide to write a blog about the subject. Right from the start you can see how many possibilities there are in a niche like camping.
So perhaps, as an Internet Marketer, you see the need to scale down your niche a bit, and decide to write about tent camping. Each week-end when you and your family go off on a tent camping trip you take along the camera. You take photos of your various campsites and your family members. You start incorporating funny stories — like the first time you took your daughter fishing, or the first time she had to clean a fish. You take plenty of pictures of these events and include them on your blog.
In time your articles will cover a myriad of tent camping subjects. How to pick a campsite, good places to camp, how to set up a tent, how to build a fire, how to cook over an open fire, how to keep your groceries fresh. The possibilities are endless. And as long as each of these blog posts are filled with good information, as well as great photos and a few funny stories — readers will keep coming back for more.
In the case of tent camping the opportunities to monetize the blog are almost endless. You could feature posts comparing different types of tents, cookware, camping equipment, fishing equipment, hunting equipment — well, you get the picture.
The important thing to keep in mind when you want to turn your passion into profits is to keep the blog posts light and fun. It is okay to give links to sites selling the equipment you are talking about — but never, NEVER give your readers a hard sell. It will literally turn them off to your blog and they may never return. However, if they enjoy hearing your stories and have learned to rely on you for accurate information, they will gladly keep coming back week after week. Because of that, be sure to keep adding a new post at least once a week.
I hope these few tips will help you if you decide that it is time to turn your passion into a profitable online business.
Internet Marketing: Some Basic Ideas
Coming up with a lot of different ways to make your business work can seem difficult, especially if you’re talking about internet marketing. Internet marketing is something that a lot of businesses aren’t working on to the best of their ability, and that gives you a unique opportunity to really make things work for you. If you use the information below, you are going to be sure to boost your business with internet marketing.
The first thing you have to do if you want to really use internet marketing is to remember everything you learned about traditional marketing. You aren’t supposed to
throw out everything you know about traditional marketing; you just have to adapt it to the online world. That means you have to remember things like your target market and your brand messaging. These things will serve you as well as they ever have.
The next thing you should do is to use social media for your business. While old marketing tactics work the same online and offline, social media offers some unique challenges. That is because you cannot hard sell on social media. Think about it. You probably have a Facebook or Twitter account, and you know that you dislike it when a company tries to push its products on you and spams your page with ads. Don’t do that to people you are trying to attract.
Start a blog. Blogging is a fantastic way for you to start looking like an authority on whatever field you choose. Most people like to be seen as an authority. The key is to keep people coming back for more. You need to give them information they can use, and post regularly, for you to build up a loyal group of blog readers.
Start a mailing list. This can be a great way to know who your primary targets are. If someone likes you enough to be on your mailing list, you should do everything you can to find out as much as you can about them. After all, they are most likely to buy whatever you have to buy–that is, as long as you can keep them interested in the information you provide in your emails. Also make it easy to leave your list. We’ve all joined a list that we haven’t been able to stop getting, so make sure your subscribers know how to get out if they want to.
Be patient. Internet marketing doesn’t promise instant success. If that is what your’e looking for, that is not what you will find. However, if you take the time to really use the principles in this article, you will find that slowly but surely your business will begin to grow.
Internet marketing may seem overwhelming, but the truth is that it isn’t, when you know what you’re doing. That is the reason you should reread this article and see where you can start applying the principles to make sure that internet marketing works for you.